Frank Raeon’s Six keys to a great retail site “PASTA V” read The ABC’s of Site Selection (Xlibris Publishing, 2010)
Parking. little or inconveniently located parking can be the kiss of death for a retailer. Most retailers want 4-5 spaces for every 1,000 sq/ft of floor area. As many as possible within 100 ft of the door is desirable.
Access. Today’s customer demands convenience, so having more than one way to enter or leave a store is preferable. Avoid sites that require turns across medians, which prevent cross lane turning.
Signing. Signs play a critical role in business identity and in helping customers find a business. A retailer’s facade sign should be visible from at least 200 feet away.
Traffic. Whether vehicular of pedestrian, every site needs traffic to prosper. Prime areas are located near intersecting streets with traffic lights. Streets with slower speed limits make it easier for drivers to see signage.
Activity. Unless a retail business is strictly destination-oriented, a site must have a good amount of diverse, nearby activity to draw shoppers to an area. Grocer stores, gas stations, post offices, and schools all bring people to an area frequently.
Visibility. No site selection factior is mor important. Watch for barriers such as trees of downward slopes that block long-distance views of a site.